I want to be the Henry Ford of book making.
Sunset Strip is opened and described here.
And from his series Le Vite dei Libri (The Lives of Books), Giulio Maffei provides clever catalog entry on the Sunset Strip.
Gagosian Gallery is pleased to present an exhibition of Ed Ruscha’s legendary artist books together with books and works of art by more than 100 contemporary artists that respond directly and diversely to Ruscha’s original project. Organized by Bob Monk, “Ed Ruscha Books & Co.” has been drawn from private collections, including Ruscha’s own. Most of the books are installed so that viewers can interact with them and browse their pages.
Spanning over fifty years, Ed Ruscha’s artistic production has been variously discussed under the rubrics of Pop Art and Conceptual Art. However, the remarkable diversity of Ruscha’s work eschews categoriza- tions whether historiographical or medium related. Ruscha’s example has been seminal not only in the field of painting, but also in printmaking, photography, graphic design, experimental filmmaking as well as architecture.