Bookmark – Fast.co interview with Henrik Berggren, Readmill

Michael Grothaus interviews Henrik Berggren about the Readmill app and the future of reading.  E-Books Could Be The Future Of Social Media ⚙ Co.Labs ⚙ code + community.

Henrik Berggren, Readmill
Henrik Berggren, Readmill

Berggren says he never believed that single-purpose devices like the original Kindle would become widespread, a prediction that seems to be playing out. But he did believe that multi-purpose tablets like the iPad would become most people’s primary e-reading devices, not phones. According to Readmill’s data, however, phones are not only the most popular e-reading device, they’re the best at keeping readers engaged, too.

“It is not only that they are spending more time reading the books because the screen is smaller. Even taking into account screen size, smartphone users read more often, they finish more books in general, they start more books, they share more quotes, and they write more comments,” says Berggren. “This paints a very clear picture that the people that are most engaged with their books are the people who read on their phones.”