Henrik Berggren

Bookmark – Fast.co interview with Henrik Berggren, Readmill

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Michael Grothaus interviews Henrik Berggren about the Readmill app and the future of reading.  E-Books Could Be The Future Of Social Media ⚙ Co.Labs ⚙ code + community.

Henrik Berggren, Readmill
Henrik Berggren, Readmill

Berggren says he never believed that single-purpose devices like the original Kindle would become widespread, a prediction that seems to be playing out. But he did believe that multi-purpose tablets like the iPad would become most people’s primary e-reading devices, not phones. According to Readmill’s data, however, phones are not only the most popular e-reading device, they’re the best at keeping readers engaged, too.

“It is not only that they are spending more time reading the books because the screen is smaller. Even taking into account screen size, smartphone users read more often, they finish more books in general, they start more books, they share more quotes, and they write more comments,” says Berggren. “This paints a very clear picture that the people that are most engaged with their books are the people who read on their phones.”

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Bookmark or Webmark?

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Hugh McGuire’s article in Contents Magazine is a useful recapitulation of the argument for “Books in the Browser,” a concept that has its own conference.   McGuire appears in an outstanding list of speakers for the conference on 24-26 October 2012.  Take a look:

Kat Meyer (O’Reilly Media), Peter Brantley (Internet Archive). Introduction and Welcome.

Craig Mod – Why aren’t you publishing on Facebook?
Brian O’Leary (Magellan Media Partners) – The library within us.

Adam Witwer (O’Reilly Media) – We’ve got the tools. Let’s start using them.
John Maxwell (Simon Fraser Univ.) – The Webby Future of Structured Markup: Not Your Father’s XML.
Laura Dawson (Bowker) – When a book is not a book.

Ricky Wong, Feng Hu (MobNotate) – Enabling Discovery through linking
Hugh McGuire (Pressbooks) – Authoring for Discoverability.
Kassia Krozser (Booksquare) – What Do Readers Want? Books! How Do They Want Them? Every Way Possible!.

Michael Tamblyn (Kobo Books) – /data lessons/
Chris Conley (ACLU) – Digital Books and dotRights.

Anna Lewis (ValoBox) – Books in browsers … what next?
Henrik Berggren (Readmill) – Learnings from a year of building a service for readers.
Peter Collingridge (Enhanced Editions) – Failure is an option.

Stefanie Syman (The Atavist) – The Reader Experience.
Pablo Defendini (Safari Books Online) – Reading on the big screen.

Mary Lou Jepson (Pixel Qi). Overworked Eyes: How can screens be easier on the eyes?

Liza Daly and Keith Fahlgren (Safari Books Online) – The self-publishing book.
Maureen Evans and Blaine Cook (Poeti.ca) – Dear Editor: conversation in an electronic age.

Bill McCoy (IDPF) – Teaching the browser EPUB 3 (and learning on the way).
Havi Hoffman (Mozilla) – PDF in the browser.
Liz Castro (Pgs, Gourds, & Wikis) – Zen* and the art of the modular book.

Nancy Ruenzel (Peachpit Press) – Lessons from the ebook foundry.
Ron Hogan (Beatrice) – Beatrice: My foray into self-publishing.
Kate Pullinger (author) – Having My Cake.

Matt MacInnis (Inkling) – The Death of the Ten Dollar Text File
Masaaki Hagino (Voyager Japan) – Enhancement of the Book.
Ron Martinez (Aerbook) – Books in Clouds.

Adam Hyde (FLOSS Manuals) – Social Book Production.
Tobias Green (Playlab London) – The Written World.

Matthew Cavnar (Vook) – Across devices.
Miral Sattar (BiblioCrunch) – You’ve picked an authoring plaform. Now what?
Kevin Franco (Enthrill) – Endpaper Engine.