No Nonsense (2020)

No Nonsense (2020)
Kees Moerbeek
Pop-up construction: corrugated cardboard, 1.5 mm thick; printed four-color/four-color with an additional print with silver Coldfoil.
Cover: Greyboard four-color/no-color, 3 mm, with an additional layer of unprinted and laser cut courrugated cardboard 1.5 mm thick.
Closed: H700 x W500 x D20 mm. Open: H700 x W1000 x D560 mm.
Published by OptArt in an edition of 100, of which this is #56.
Acquired from OptArt, 20 January 2020.

Artist’s description: The two lions holding the coat of arms function as a connecting hinge for the two separate base plates.

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From the place where the crown belongs, a impressive tree arises, with roots, branches and countless shiny leaves.…

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The base for this entire construction is a simple corrugated cardboard, an unpretentious material that reflects the typical no-nonsense mentality of the Dutch.

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The tree trunk, branches and its roots represent the cultural values of all of Dutch people and the silver leaves symbolize the true assets of the Netherlands: the Dutch people. All parts of this artwork are interlocked representing the fact that all elements in a society are also interconnected. The cloudy sky visible through the base of the pop-up represents fantasy and the unreachable….

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The silver printing on the cardboard is a cold-foil printing technique and in combination with the oversized dimensions, this pop-up can be considered as a one-of-a-kind publication.

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This is the largest pop-up in the Books On Books Collection.

Further Viewing

A video of the work in motion can be found here.