Bookmarking Book Art – Kees Moerbeek

No Nonsense (2020)

No Nonsense (2020)
Kees Moerbeek
Pop-up construction: corrugated cardboard, 1.5 mm thick; printed four-color/four-color with an additional print with silver Coldfoil.
Cover: Greyboard four-color/no-color, 3 mm, with an additional layer of unprinted and laser cut courrugated cardboard 1.5 mm thick.
Closed: H700 x W500 x D20 mm. Open: H700 x W1000 x D560 mm.
Published by OptArt in an edition of 100, of which this is #56.
Acquired from OptArt, 20 January 2020.

Artist’s description: The two lions holding the coat of arms function as a connecting hinge for the two separate base plates.

From the place where the crown belongs, a impressive tree arises, with roots, branches and countless shiny leaves.

The base for this entire construction is a simple corrugated cardboard, an unpretentious material that reflects the typical no-nonsense mentality of the Dutch.

The tree trunk, branches and its roots represent the cultural values of all of Dutch people and the silver leaves symbolize the true assets of the Netherlands: the Dutch people. All parts of this artwork are interlocked representing the fact that all elements in a society are also interconnected. The cloudy sky visible through the base of the pop-up represents fantasy and the unreachable….

The silver printing on the cardboard is a cold-foil printing technique and in combination with the oversized dimensions, this pop-up can be considered as a one-of-a-kind publication.

This is the largest pop-up in the Books On Books Collection.

Further Viewing

A video of the work in motion can be found here.