Moving the bookmark on apps vs epub vs pdf

altmetricexplore comment

 

 

 


Last year, BOB bookmarked the following blog entries:

JMax (http://www.ccsp.sfu.ca/2012/11/books-in-browsers-2012-a-watershed/)  “Books in Browsers is a “future-of-publishing” conference. It is arguably the future-of-publishing conference right now. As the name suggests, it is loosely arranged around the idea that the future of the book is wrapped up in the future of the (Web) browser.”

Jason Pontin (http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/) “Last fall, in version 3.0 of our apps, we moved the editorial content, including the magazine, into simple RSS feeds in “rivers of news.” We dumped the digital replica altogether. Now we’re redesigning TechnologyReview.com, which we have made free to use, and we’ll follow the Financial Times in using HTML5, so that our Web pages will look great on a laptop or desktop, tablet, or smart phone. Then we’ll kill our apps, too. Now we just need to discover how to make the Web pay.”

Anna Lewis (http://www.futurebook.net/content/cruising-browsing-experience) “should publishers be putting the browser at the centre of their digital strategy, or focusing on files and apps?”

Nellie McKesson (http://toc.oreilly.com/2013/01/pdf-is-still-better.html) “… our popular eBook formats (EPUB and .mobi) and the eReaders built to read them also currently attempt to mirror the print structure, and limit how publishers are “allowed” to format their content. The EPUB 3 standard promises HTML5 support, but the various eReaders have been slow to adopt the new standard, and even when they do, they’ll likely still offer very limited support for just a subset of the spec. This means we’ll need to find platforms both to create and to distribute these new digitally-redefined eBook products. We’ll also need to train production teams to work with these new technologies, and find authors and editors who can think in the context of the screen.”

But while JMax, Jason Pontin, Anna Lewis and Nellie McKesson argued the case for HTML5 and designing for the screen, the browser developers were embracing PDF.

Utopiadocs (http://utopiadocs.com/index.php), “combining the convenience and reliability of the PDF with the flexibility and power of the web.”

Michael Kozlowski (http://goodereader.com/blog/electronic-readers/firefox-update-makes-e-reading-easy-with-new-pdf-viewer/)  “Mozilla issued a statement that said ‘Today, the PDF.js project clearly shows that HTML5 and JavaScript are now powerful enough to create applications that could previously have only been created as native applications. Not only do most PDF’s load and render quickly, they run securely and have an interface that feels at home in the browser. As an added benefit of using standard HTML5 API’s, the PDF viewer is capable of running on many platforms (PC’s, tablet, mobile) and even different browsers. Last, performance will only get better as JavaScript engines and rendering performance continue to improve in browsers.'”

Bookmark for your browser or your ereader? | Updating the debate — the cloud gathers

The original posting (20120815) begins beneath the image.  The updates are flagged below.

 

 

Somewhat similar to the discussion kicked off by Jason Pontin in Technology Review, this collection of viewpoints pulled together by Anna Lewis of ValoBox for The Bookseller‘s digital blog FutureBook puts the case for HTML5 over the app/device.

“. . . HTML5 has laid down a new marker in browser standards. Not only does it enable offline capability through caching of content, it also lets you create websites that feel like native apps. The browser is certainly becoming a very different beast. So, does this mean publishers should rethink their approach to the browser, and see it as a way to deliver content, not just discover it?”

How the answers to this question play out affects the evolution of the book.   Bookmark the concept if not this web page.

Other books in browsers covered include 24symbols, Padify and the Internet Archive.  Follow these up on Lewis’s FutureBook posting.  Offline, commentators have suggested Amazon’s Cloud Reader and Firefox’s EPUB Reader as well.   

Also a three-part series of postings by Bill McCoy, Director of the International Digital Publishing Forum (IDPF), has begun at Tools of Change today (20120816).  The first in the series articulates a key point about the book as content,

“. . . over time there will continue to be an increasing ability to conveniently publish directly to the cloud, as well as increasing acceptance by end users of cloud-based consumption. Perhaps someday the idea of a “file” will even become obsolete. But, at a minimum for many years to come – and possibly forever – it seems obvious that there will continue to be a significant role for reified content objects [italics added], particularly portable documents.”

Books On Books will add links to the second and third of McCoy’s postings by as they occur.  The concept of the book as a reified content object (techy as the phrase may be) has its bibliographic and critical forerunners (in the work of McKerrow, Benjamin, Barthes, Ong and others) and its contemporaries (in the work of Illich, Hayles, Michael Joyce and others).

On its surface, the debate in which HTML5, EPUB 3, iOS apps, the ebook, the cloud are swimming seems to be a competition of technical approaches and tools.  Beneath its surface, however, stirs something vital to the future of the book.

Updated bookmark begins here (20120817) . . .

Before Bill McCoy’s next posting (see above for the first), Jeremy Greenfield at Digital Book World (DBW) usefully flagged a timely collection of postings supporting “the cloud trumps the future” perspective on ebooks:  Hachette’s return on its investment in the cloud, the State Department backing off its Kindle deal in order to research other options (cloud-based being the implication), the major textbook publishers’ adaptation to Virtual Learning Systems and MOOCs (massive open online courses), etc.

The “cloud” view, however, recalls an apt caution Michael Joyce made in his Adam Helms lecture in Stockholm in 2001:

    Digital culture reels and swaggers like a drunken plowman who dreams of taking flight, relieved of mortal weight and presence. . . . an old dream, perhaps the oldest of human culture . . . . Much is made of how the digital escapes fixedness, . . . from electrons hurtling along copper corridors, upward to switched registers of transient values, and ultimately to brilliant phosphor letterforms which disappear like fireflies in a billion recurring twilights of a nanosecond’s duration.

    However we situate ourselves in place and time alike.  Cyberspace is not exempt from the mortal and moral geometry wherein we place our hope and find out future.

This from one of the pioneers of the ebook.  What is ironic here and now is that Joyce made these comments while comparing ebooks to print books, yet today they are equally applicable when comparing ebooks in ereaders to ebooks in the cloud.  As the ebook in the ereader stands with the printed book as a “reified content object,” the cloud gathers.

Bookmark for your browser or your ereader? | Updating the debate — the cloud gathers

The original posting (20120815) begins beneath the image.  The updates are flagged below.

 

 

Somewhat similar to the discussion kicked off by Jason Pontin in Technology Review, this collection of viewpoints pulled together by Anna Lewis of ValoBox for The Bookseller‘s digital blog FutureBook puts the case for HTML5 over the app/device.

“. . . HTML5 has laid down a new marker in browser standards. Not only does it enable offline capability through caching of content, it also lets you create websites that feel like native apps. The browser is certainly becoming a very different beast. So, does this mean publishers should rethink their approach to the browser, and see it as a way to deliver content, not just discover it?”

How the answers to this question play out affects the evolution of the book.   Bookmark the concept if not this web page.

Other books in browsers covered include 24symbols, Padify and the Internet Archive.  Follow these up on Lewis’s FutureBook posting.  Offline, commentators have suggested Amazon’s Cloud Reader and Firefox’s EPUB Reader as well.   

Also a three-part series of postings by Bill McCoy, Director of the International Digital Publishing Forum (IDPF), has begun at Tools of Change today (20120816).  The first in the series articulates a key point about the book as content,

“. . . over time there will continue to be an increasing ability to conveniently publish directly to the cloud, as well as increasing acceptance by end users of cloud-based consumption. Perhaps someday the idea of a “file” will even become obsolete. But, at a minimum for many years to come – and possibly forever – it seems obvious that there will continue to be a significant role for reified content objects [italics added], particularly portable documents.”

Books On Books will add links to the second and third of McCoy’s postings by as they occur.  The concept of the book as a reified content object (techy as the phrase may be) has its bibliographic and critical forerunners (in the work of McKerrow, Benjamin, Barthes, Ong and others) and its contemporaries (in the work of Illich, Hayles, Michael Joyce and others).

On its surface, the debate in which HTML5, EPUB 3, iOS apps, the ebook, the cloud are swimming seems to be a competition of technical approaches and tools.  Beneath its surface, however, stirs something vital to the future of the book.

Updated bookmark begins here (20120817) . . .

Before Bill McCoy’s next posting (see above for the first), Jeremy Greenfield at Digital Book World (DBW) usefully flagged a timely collection of postings supporting “the cloud trumps the future” perspective on ebooks:  Hachette’s return on its investment in the cloud, the State Department backing off its Kindle deal in order to research other options (cloud-based being the implication), the major textbook publishers’ adaptation to Virtual Learning Systems and MOOCs (massive open online courses), etc.

The “cloud” view, however, recalls an apt caution Michael Joyce made in his Adam Helms lecture in Stockholm in 2001:

    Digital culture reels and swaggers like a drunken plowman who dreams of taking flight, relieved of mortal weight and presence. . . . an old dream, perhaps the oldest of human culture . . . . Much is made of how the digital escapes fixedness, . . . from electrons hurtling along copper corridors, upward to switched registers of transient values, and ultimately to brilliant phosphor letterforms which disappear like fireflies in a billion recurring twilights of a nanosecond’s duration.

    However we situate ourselves in place and time alike.  Cyberspace is not exempt from the mortal and moral geometry wherein we place our hope and find out future.

This from one of the pioneers of the ebook.  What is ironic here and now is that Joyce made these comments while comparing ebooks to print books, yet today they are equally applicable when comparing ebooks in ereaders to ebooks in the cloud.  As the ebook in the ereader stands with the printed book as a “reified content object,” the cloud gathers.