Oratorical Type A by Nerhol (Ryuta Iida and Yoshihisa Tanaka)Oratorical Type Z by Nerhol (Ryuta Iida and Yoshihisa Tanaka)
The Japanese artists and partners Ryuta Iida and Yoshihisa Tanaka are known as NERHOL. Interviewed by Rebecca Fulleylove in the online magazine It’s Nice That, they explain the name:
We met at one of Iida’s exhibition and realised we had so much in common in regards to experience, design and taste. Gradually, we began working together. Our very first piece, Oratorical Type, used books as the theme, after sculpting them by carefully carving out certain sections of each page, it resulted in interesting dimensions. At that time, we still hadn’t decided on our name but soon came up with “NERHOL”, a mash-up of two words, “neru” to plan ideas and “holu” to sculpt and carve.
“To plan ideas” and “to sculpt and carve” those ideas in air, time, stone, wood or paper is that not a poem, a book, a building, a city — the work of art? That these two artists chose the letters of the alphabet as their first work together, that the alphabet and each of its letters came into being by collective human art and craft marking our passage from orality to literacy and that the alphabet, type and book are tools by which we have strived to evolve — how could they not be named Nerhol and their first work of art not be called Oratorical Type?
Aristotle, a 4th-century-BCE philosopher, portrayed in 1493 Nuremberg Chronicle as a 15th-century-CE scholar (Photo credit: Wikipedia)
LiveInk® cleverly demonstrates how the display of writing has developed by presenting the following quotation from Aristotle’s On Interpretation in the forms in which it would have appeared in the different stages of theA Brief History of Reading.
“Spoken words are the symbols of mental experience, and written words are the symbols of spoken words.” — Aristotle, On Interpretation
For example,
In 2000 BC, the Phoenicians developed the first methods to represent spoken language – an alphabet consisting entirely of consonants:
LiveInk® must hope for a place on the timeline for its re-formatting process (Visual-Syntactic Text Formatting (VSTF), which breaks up blocks of traditionally laid out text (flush left, ragged right or justified) and presents them in a more readable form, reminiscent of 20th century free verse. The claim of increased readability is based on eye movement studies by Randall Walker, Charles Vogel, Stan Walker, Phil Schloss, Charles R. Fletcher, Youngmin Park and Mark Warschauer.
Last September, BOB picked up an article by Michael Kozlowski on the Kindle feature of synching an ebook with its counterpart audiobook and explored the question, “What can the physiology, neuropsychology and sociology of reading tell us about ourselves?” The research behind LiveInk® is worth bookmarking for the reading list (see below) concluding BOB’s September 2012 entry if only to experience the “melon twisting” that comes from trying to accommodate these disparate yet related perspectives on the act of reading.
Books On Books 