Did you read on New York Times Interactive how text is succumbing to the sound and blurry of podcasts, YouTube, talking assistants, Netflix, face-reading phones, Instagram and augmented reality? We are passing through an internet portal turning our evolution from orality to literacy in on itself — where “text recedes to the background, and sounds and images become the universal language”.
Welcome to the post-text future.
The seemingly unintentional irony of delivering the welcome by text rather than by podcast or tweeted looping video meme undermines the hyperventilation a bit. But we should not roll our eyes and move on. The NYTI journalists are reminding us to pay attention.
Our literacy has always been multimodal (read and hear the orality in the opening text of Genesis in the The Douay Version). With each new medium it rapidly becomes more multimodal. In Ringing the Changes on “The End of Books”, there’s the tongue-in-cheek evidence from 1894.
In Literacies, Mary Kalantzis and Bill Cope at the University of Illinois, Urbana-Champaign, trace its occurrence back to the mid-twentieth century age of radio and television. And not that long ago (2012), Amazon released Immersion Reading, enabling audio in sync with ebook reading.Leaving aside the apocalyptic speculation on the fate of letters, we should take the point: our literacies are entangled and evolve together. Putting the more scholarly view of differences between orality and text alongside the post-text Futurists’ observations about tweets, memes and other social media, we can see why we would benefit from closer attention to that entanglement and evolution.
Here is Walter J. Ong:
Oral folk prefer, especially in formal discourse, not the soldier, but the brave soldier; not the princess, but the beautiful princess; not the oak, but the sturdy oak. Oral expression thus carries a load of epithets and other formulary baggage which high literacy rejects as cumbersome and tiresomely redundant because of its aggregative weight … (Orality and Literacy: The Technologizing of the Word. London: Methuen, 1982, pp.31, 37-49).
Here is the post-text future:
An information system dominated by pictures and sounds prizes emotion over rationality. It’s a world where slogans and memes have more sticking power than arguments. — Farhad Manjoo
Here is Ong:
Writing fosters abstractions that disengage knowledge from the arena where human beings struggle with one another. It separates the knower from the known. By keeping knowledge embedded in the human lifeworld, orality situates knowledge within a context of struggle.
Here is the post-text future:
Doyle Canning, who wrote a book on using memes for political movements and co-founded the Center for Story-Based Strategy, said people have now realized memes are replacing nuanced political debate.
“People in 2016 declined to take seriously the impact of the memes and clung to this narrative that rational policy discourse would triumph, … And it didn’t.”
“Now politics,” she said, is just “a battle of the memes.” — Nellie Bowles
These comparisons/contrasts underscore Kalantzis’ and Cope’s educational earnestness about the importance of teaching to these entangled and evolving literacies as perhaps the only systematic means we have of offering children social equity and a chance at social equality. Imbuing their literacies with critical thinking skills is paramount. The art of living depends on the art of reading.
At the Museum Meermanno in The Hague, you can step into this increasingly busy intersection of literacies at an exhibition called The Art of Reading. The exhibition is divided into six rooms labeled “Reading is Turning the Page”, “Reading is Seeing”, Reading is Touching”, “Reading is Remembering”, “Reading is Concentrating” and “Reading is Reacting”. Unusually the art is not simply on display. Touching is allowed. Paul van Capelleveen, one of the curators organizing the show, insisted that each work be touchable. As a curator at the Dutch national library and advisor to the Museum Meermanno (The House of the Book), he felt strongly that the challenges of multimodal literacy cannot be understood “under glass”.
Physicality or the haptic is an affordance that print literacy lords over digital literacy. We know where we are in a print book because we can feel as well as see where we are. Welcome then to the first room “Reading is Turning the Page”, where William Kentridge turns the tables on that claim. As you watch the “film of the book” across the room, you can try your hand at flipping the pages of the physical copy like a flipbook to mimic the video. Look closely though. The page numbers are not sequential.
And the entries are not in alphabetical order.
When the order of text, numerals, narrative and images collide, we are left with the literacy of art — be it digital or physical. Which brings you to the next room: “Reading is Touching”.
The names of South African soldiers, both black and white, killed in the First World War, are set in hot metal type then impressed without ink on flesh. Photographed and filmed, the names fade away. In the exhibition, a voice from the touchscreen device repeats, “Touch me, touch me”. Each touch upon the screen — on the skin before you — advances the work running as a video on the touchscreen. Touching is the only way to read all of the names of the dead as they fade away. This work is but one of several that make up The Lost Men Project.
In this room of touch, you move from sorrow to sorrow. Glass and ink do not separate you from them very much.
To read the pages of Like a Pearl in My Hand, you must rest your hands on them then lift your hands away.
The face revealed on each page is the face of a blind or visually impaired child in a Chinese orphanage. As you read the page, the face fades into blackness.
The next room is “Reading is Seeing”.
Were the curators being tone deaf with this juxtaposition? No, it is the bluntness and earnestness of recognition that literacies and our sensibilities are jumbled up. The literacy of art does that. It can move us from somberness to whimsy and back. The first work in this room of sight is a children’s flashlight (or torch) book; the next, a device for the visually impaired; the next, an augmented reality app on iPads.
The curators deftly paced the impact of these rooms. Something from the one before lingers with you in the next, or something in the next reminds you of the one before.
“Reading is Remembering” is the next room. Here the artists play with re-membering text vs dis-membering text, recalling vs forgetting, excavating vs filling in, deconstructing to reconstruct, destroying to create.
Rick Myers was commissioned by the Onassis Cultural Center to commemorate the Greek poet Constantine Cavafy. The work he proposed required permission to obtain Pentelic marble fragments (quarrying is restricted for the purpose of restoring the Acropolis) and grinding them into dust. He then sourced four different translations of Cavafy’s poem “Before the Statue of Endymion”, arranged a reading and recording of each, and, for each, cut a stencil. The chronologically first translation’s stencil was positioned on stretched plastic film suspended over speakers. The marble dust was sifted onto the black plastic through the stencil, leaving the legible white text on the black background with which the video starts after the credits above. As the recording of the chronologically second translation plays, the sound’s vibration obliterates the marble dust words of the first translation. Then comes the turn of the second stenciled translation to be obliterated by the third’s recorded reading. And so on.
Here, then, is a work of art that simultaneously endorses and refutes the premise that text recedes in favor of some new universal language of sound and image. It is a textual palimpsest in motion where sound dissipates the text of the past, making way for the next version of the text to be dissipated by the sound of the third and the text of the third to be dissipated by the sound of the fourth. A moment of the work is captured in Victoria Bean and Chris McCabe’s The New Concrete (see below). The work runs a little over three minutes, excerpts can be found here, but the experience under the exhibition room’s banner provides an unsurpassable frame for the work.
Inspired by The Royal Road Test by Ed Ruscha, Mason Williams and Patrick Blackwell (the crew that filmed a Royal typewriter being thrown out of a Buick travelling at 90mph), Simon Morris had seventy-eight students cut out all of the words from Freud’s The Interpretation of Dreams. On Sunday, June 1st, 2003, he “threw the words out of the window of a Renault Clio Sport on Redbridge Road, Crossways, Dorset, traveling at a speed of 90mph, approximately 122 miles southwest of Freud’s psychoanalytical couch in London. The action freed the words from the structural unity of Freud’s text as it subjected them to an ‘aleatory moment’ – a seemingly random act of utter madness.” The work on display consists of a Ruscha-like book (right down to the plastic spiral binding) and a film of the epic literary littering.
If you are expecting the next room — “Reading is Concentrating” — to help you gather any scattered thoughts or words, think again.
Marinus van Dijke’s work draws your eye and ear first. Chickens clucking and strutting onscreen, superimposed small white circles the size of a chicken’s eye jerking and gliding across the screen, a sheet of paper being laid over the screen (ah, it’s a screen within a screen), and then a hand with pen enters the frame, picks a circle and, trying to track it, leaves a scrawl on the paper.
Van Dijke’s work echoes Jan Dibbets’ Robin Redbreast’s Territory: Sculpture 1969, April — June, which Germano Celant included in his Book as Artwork show in 1973. Like the deliberate echo of Morris/Ruscha, this chance echo of Van Dijke/Dibbets recalls the grounding of contemporary textual and book art in the conceptualism of the 1960s/70s.
Dibbets documented the flight patterns of this highly territorial bird and presented that in a book as a conceptualization of an “as if” sculpture drawn in space.
There was admittedly some “artistic license” in Dibbets’ documentation — somewhat the same as when Van Dijke’s tracing pen cannot keep up with the peripatetic circles, which are projections of the chickens’ eye movements as they hunt for food.
“Reading is Reacting” is the last room. Here it seems that printed text comes out on top. Over in one corner is a Dutch encyclopedia, stacked vertically four feet high.
In the opposite corner, on shelves from floor to ceiling, is the Dutch version of Michael Mandiberg’s Print Wikipedia. The paperbacks scattered on the display table began their textual lives online.
Although printed text seems to be having the last word, attend to the curators’ last words on your way out:
Reading and writing have become increasingly open arenas: there are more readers than ever before, there are more books and publication outlets, which can reach vast readerships thanks to the internet. Readers feel more empowered and are able to combine or alter texts found online. Readers become writers. Online texts have therefore come to resemble oral literature, in that they are constantly changing and being passed on from one person to another, retold — sometimes differently. They are unstable and at the same time highly accessible.
Text in books appear to be fixed, but annotations and deletions change the printed text, just as editorial changes alter a page on the internet…. Even so, printed texts are in principle less changeable than those posted online. This makes them appear inviolable and irrefutable. Some people fear that young people believe everything they read on the internet. That is nothing new. Philosophers from Socrates to Locke thought that written or printed texts would be accepted as the absolute truth.
Where do we stand today? … How reading will develop in the future is unclear, but one thing is sure: connection and interaction will be key to that development.
Leaving The Art of Reading and thinking again about a post-text future, you can be sure of one other thing: the art of living will still depend on the art of reading.
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