With the exception of Unpacking my Library, Spector’s works in the Books On Books Collection fall into the category of ephemera. Unlike much other ephemera such as invitations, broadsides and the like, however, these items have that self-reflexiveness so characteristic of book art.
Artist, curator and historian Jeffrey Abt wrote that the “irresistible” idea of placing an exhibition of artists’ books alongside the University of Chicago Library’s collection “broadly representative of the history of the book” started with a visit to famed art dealer Tony Zwicker‘s studio. It was also, however, almost as if he were taking a cue from this statement by artist-printers Betsy Davids and Jim Petrillo just the year before:
A representative collection of artists’ books often does not seem visually remarkable in a gallery, where a wide range of visual experience is the norm. The same collection, installed in a library or bookstore, can seem visually startling almost beyond the limits of decorum. — “The Artist as Book Printer: Four Short Courses”).
While Abt’s introductory essay rings the historical changes on the roots of book art — once there was Mallarmé’s Un Coup de Dés Jamais N’Abolira Le Hasard, but before Mallarmé, there was William Blake — the works included and the catalogue’s design ring some chimes of their own about book art. One way or another, all book art self-consciously draws attention to some particularly bookish element. For the most part, the 49 works listed in this catalogue ring true. The catalogue’s design itself, however, not only chimes to that notion of self-reflexiveness but also to wider notions about the nature of book art within contemporary art.
Not long after this exhibition, Spector wrote of “the language of the book” and all its parts — pages, signatures, cover, letter forms and their placement on the page, etc. — as having a syntax (“Going Over the Books”). With its pencil-circled numbers, alignment guides, pastedowns and other designer’s marks appearing throughout — as if a printer’s devil had run amok and let the marked-up proofs go to press unchanged — the catalogue draws attention to that syntax, the underlying processes of bookmaking and, therefore, this object’s “bookness”. The colophon’s note initialed by Jeffrey Abt to Buzz Spector and “pasted” on the last page jokingly rings the self-reflexive chime of the markings throughout the catalogue.
The second chime comes in the catalogue’s verbal and visual punning. Like book art, punning is self-reflexive, words playing on words. The title ”the book made art” can be read with different meanings: “the book made into art”, “art that is bookish” and so on. The catalogue’s trim and two-dimensional representation of three-dimensions create the visual pun of a glass or white cube. The verbal and visual puns also play with Abt’s “irresistible” context. Here in the Joseph Regenstein Library was an exhibition catalogue, teasing the viewer with a reminder that vitrines separated them from the bookworks. Reviewing two other exhibitions of book art, Spector elaborated explicitly on his visual tongue-in-cheek irony:
The dilemma in staging exhibitions of books as art objects is the denial of access to the work that conservation necessarily demands. … and it is a morethan passing irony that implications of hermeticism and elitism should surround books shown to a public using the library as a means of gaining access to texts. — “Art Readings”.
The catalogue also teases with its title and design by suggesting that once books have been placed on display like this, the setting is no longer a library but a “white cube gallery“. As the catalogue progresses, black-and-white photos of items from the exhibition appear on the verso page in frames that appear to be hanging on the trompe l’oeil cube’s rear wall.
Poster distributed on the University of Chicago campus. The image combines Michael Kostiuk’s Airplane Shadow Book (1981/82) with a variation of the catalogue cover. Photo: Courtesy of the artist.
But a viewer standing in the “brutalist” construct of the Regenstein Library and holding the finished catalogue might have asked, “What makes these objects I cannot touch — or, in some cases even if I could, cannot read — art?” There is the catalogue’s third chime. From the start, book art has faced a constant definitional or identity crisis and even the challenge “but is it art?” The catalogue’s title echoes Lucy Lippard’s Duchampian proposition: “It’s an artist book if an artist made it, or if an artist says it is”. The catalogue’s design says, “This is the gallery, these are the objects on display in it, they are art”.
The “white cube gallery” brings on a fourth and final ironic chime. In the 1970s and early ‘80s, artists’ books were pitched as a “democratic” medium and means by which art could escape the clutches of the gallery and reach a wider public. In another catalogue — the one for the 1973 Moore College exhibition, nominated as the first of book art — John Perreault writes:
Books as art, from the artist’s point of view and the viewer’s point of view, are practical and democratic. They do not cost as much as prints. They are portable, personal, and, if need be, disposable. Because books are easily mailed, books as art are aiding in the decentralisation of the art system. — “Some Thoughts on Books as Art”.
By the mid-80s, lo and behold, The Book Made Art’s catalogue-cum-gallery jokingly recaptures “books as art”. And in a further irony, by the mid-80s and since, the increased rareness and price of such bookworks have made them into galleries‘ and museums’ expensive objects of desire. Including this catalogue.
The Library of Babel (1991)
The Library of Babel Curated and edited by Todd Alden; catalogue designed by Buzz Spector. Dos-à-dos binding, offset. H241 x 177 mm Buffalo, NY: Hallwalls Contemporary Art Center, Hallwalls Inc., 1991.
As with The Book Made Art, Spector uses the cover (this time with a photograph of The Library of Babel) to introduce the self-reflexivity so characteristic of book art, but he does not stop there. Pagination and the back-to-back binding structure work together to evoke a mirror’s reflection; the last page of the first half “faces” the last page of the second half.
The first half contains Todd Alden’s essay “The Library of Babel: Books to Infinity”, Paul Holdengräber’s “Unpacking Benjamin’s Library: Bibliomania in Dark Times”, and a checklist of the 34 works by their 10 artists.
The second half contains half-tones of selected works and brief CVs of the artists. Among the half-tones are also photographs of works referenced by Alden (one by Jasper Johns, two by Marcel Broodthaers). Notice how the rules change position in the footers of the two halves, again evoking the back-to-front theme of the dos-à-dos binding.
As in The Book Made Art, Spector had an entry in “The Library of Babel“ exhibition. With its torn pages, North Sea (for M.B.) (1990) echoes Altered LeWitt, but it is instead a work 10 feet long and presented on a table appropriately jutting out from the wall like a pier. “M.B.” is Marcel Broodthaers, to whose works there are multiple and layered references. The eleven “waves” of torn pages placed in a row on top of the steel shelf are the excised material from another of Spector’s works: Marcel Broodthaers, made from eleven copies of the Walker Art Center’s 1987 catalog to Broodthaers’s first U.S. retrospective. Spector painted all the pages in each copy with white gesso before excising them and leaving behind his 1990 “altered Broodthaers”.
Marcel Broodthaers (1990) Buzz Spector An altered copy of: Marcel Broodthaers. Minneapolis/New York: Walker Art Cente/Rizzoli, 1989.
He saved the excised “wedges” and bound them at the fore edges. Because the gesso does not completely obscure the text and images from the catalogs, viewers who come close to the work can see slivers of some of Broodthaers’ works along with the word fragments typical of Spector’s altered books.
North Sea (for M.B.) (1990) Buzz Spector Books, steel, gesso, 25 x 96 x 10 inches Collection Orange County Museum of Art,CA; Museum purchase with additional funds provided by Peter and Eileen Norton and the National Endowment for the Arts, a federal agency. Photo: Courtesy Orange County Museum of Art.
Spector’s library contains a copy of Broodthaers’ 1974 artist book, A Voyage on the North Sea. These layered references and self-references — direct references to Broodthaers’ A Voyage, indirect references through the self-reference to Spector’s Marcel Broodthaers (1990) — bring into sparkling focus two features of book art and, in particular, late 20th century book art: reverse ekphrasis and bookworks in conversation with one another.
When a visual work of art inspires poetry or prose, the literary result is called ekphrastic: “the verbal representation of visual representation”. But where the poets Keats, Auden and Jarrell, for example, use words to “recreate”, re-present, evoke or respond to works of art — an antique urn, a painting by Brueghel and Donatello’s sculpture of “David” — book artists have in turn used the letter, words, actual books, the physical materials of the book or even the shape of books, their functions or processes of making them to create works of art. A kind of ekphrasis in reverse.
Not only does Spector perform this reverse ekphrasis with exhibition catalogs in North Sea (M.B.), he does it in conversation with a multimedia work by Broodthaers. Works in conversation with one another is also a common occurrence in poetry. An entire anthology showcases these poems that talk to other poems. The later work not only evokes the earlier work, it illuminates and adds to it. In book art, other instances include Bruce Nauman’s Burning Small Fires (1968), a one-sheet folded book of photos of Ed Ruscha’s Various Small Fires and Milk (1964) being set on fire and burning to ash, and Dennis Oppenheim’s Flower Arrangement for Bruce Nauman (1970), a leporello which refers to Nauman’s Flour Arrangements (1967), a video in which the artist pours over 50 pounds of flour on a mock talk-show studio floor and then sculpts it into ephemeral shapes. Nauman’s shift to an ingenious folded single-sheet structure and Oppenheim’s shift (and pun) to an accordion view of flowers are part of the addition to their conversations with their very structurally different counterparts. Spector’s shift to the sculptural is part of the addition to his conversation with Broodthaers’ book and video. Consider not only Spector’s gessoed sea of pages and the pier, but also those two 19th century black bronze sailing ship bookends evoking the 19th century nautical painting that Broodthaers appropriated in A Voyage on the North Sea.
North Sea (for M.B.) (1990) Buzz Spector Books, steel, gesso, 25 x 96 x 10 inches Collection Orange County Museum of Art,CA; Museum purchase with additional funds provided by Peter and Eileen Norton and the National Endowment for the Arts, a federal agency. Photo: Courtesy Orange County Museum of Art.
Unpacking my Library (1995)
Unpacking my Library (1994-95) Buzz Spector Leporello full-colour offset printed; folded H100 x W155 mm, unfolded W3600 mm; Cleveland Center for Contemporary Art. Installation exhibited at the San Diego State University Art Gallery, 1-31 October 1994.
Clearly from his entry in The Library of Babel, Spector’s artistic output extends beyond altered books and catalogue design to larger scale installations. One of the more well-known, Unpacking my Library imposes multiple orders on what Walter Benjamin called “the chaos of memories”. How “multiple orders”? First, because of its subtleties; second, because of its several forms.
From the start at the San Diego State University Art Gallery, 1-31 October 1994, the installation imposed the order of “descending height” on Spector’s library, unpacked and displayed across one shelf attached along the white walls of a room in the gallery. The single shelf ran 188 feet.
Although Spector is rejecting the library’s traditional method of making sense of a collection of books — ordering by academic category — in favor of a physical criterion, the title imposes another method of making sense — allusion. The installation makes “more” sense if you have read Walter Benjamin’s essay “Unpacking My Library — A Talk on Collecting” (1931). If you haven’t, then, on the reverse of the leporello produced with the Cleveland Center for Contemporary Art, are these two sentences from the essay:
This or any other procedure is merely a dam against the spring tide of memories which surges toward any collector as he contemplates his possessions. Every passion borders on the chaotic, but the collector’s passion borders on the chaos of memories.
So what has ordering by height to do with the chaos of memories? Well, if the order of the personal library had been chronological by acquisition, that would be an assertion against chaos, a kind of aide- mèmoire. If the order had been by the library’s traditional method, again that would be an assertion against chaos. Benjamin and Spector embrace the chaos. Spector’s at-first amusing and puzzling organization of his library prods the viewer into the chance to do somewhat the same — to wander along the shelf with that phrase of process hovering in the mind and be reminded of books once read (when? where?), familiar and almost-familiar names and places (from when or where?) and subjects studied (what did that cover?). But the viewer also experiences a surge of unknown names, places and subjects, and spines that mystify.
The allusion to Benjamin’s essay offers another way of making sense of this experience into which the viewer is prodded. If a personal library is a kind of self portrait you can detect from the clues that its usual groupings into fiction, biographies, history, science, etc., give us about the owner, then here the order by height washes them and the portrait away. And if the viewer knows the essay, Benjamin’s last sentence may come to mind:
So I have erected one of [the real collector’s] dwellings, with books as the building stones, before you, and now he going to disappear inside, as is fitting. — Walter Benjamin, “Unpacking My Library”
Spector mentions this disappearance in a video record of the making and showing of the installation. Whether or not the installation’s spectator knows Benjamin’s essay, the installation’s title is a clue to the imposition of a fictional order. “Unpacking my library” is a phrase implying an activity that is just getting going. For his essay, Benjamin created the fiction of the reader’s being present as the library is being unpacked. Likewise for Spector’s installation, any spectator walking into it has entered a fiction. Spector’s library has already been unpacked, sorted on the floor and placed on the single shelf running around the room.
Of course, however, the owner of the leporello form of Unpacking my Library does not experience this fiction as directly. The opening and arranging of the leporello is a hands-on activity; the unpacking of Spector’s library occurs panel by panel in the reader’s hands. The library’s arrangement by height appears more gradually than in the gallery. Once the bookwork is fully extended, the installation’s fiction then becomes more readily available to the leporello’ s reader/viewer.
As fictions, Benjamin’s essay and Spector’s installation need an ending. Benjamin’s technique is to disappear into his collection. Spector chooses a different technique. In correspondence with Books On Books, he writes:
The length of all the publications in my library was 165 feet; the single shelf, at the UCSD Art Gallery, on which they were placed ran 188 feet. That additional space implied a future, and life-affirming, growth of my collection. — Buzz Spector, 26 March 2020.
Whether it is leporello or installation, the reader/viewer of Unpacking my Library is launching and launched on this open-ended ending.
The Book Maker’s Desire (1995)
The Book Maker’s Desire: Writings on the Art of the Book Buzz Spector Pasadena, CA: Umbrella Editions, 1995. 2nd printing. Cover design by Buzz Spector. Image: History of Europe (1983) by Buzz Spector; plaster over found book, 10.5 x 12 x 15 inches.
Spector’s essays are tonic. His comments on Margaret Wharton’s bookworks could refresh any reader and viewer lucky enough to see her works (Union League Club-Chicago or Yale) or remind the viewer of them when looking at works by later artists such as Thomas Wightman or the “Mystery Book Artist of Edinburgh”. In the past few months, Walter Hamady and John Baldessari have died, and Spector’s essays on them bring them both and particular works of theirs to present life. His essay and letter on Broodthaers would enhance any reading of the artists who have stood on Broodthaers’ shoulders to address Mallarmé’s Un Coup de Dés: Bennequin, Mutel, Pichler, Wyn Evans, Zboya. The essay “Going Over the Books” may have inspired Alden’s curation of ‘The Library of Babel” exhibition.
The essays are not entirely the point of having The Book Maker’s Desire in the Books On Books Collection. What completes the point is the cover design. The object on the book’s front cover is Spector’s own work History of Europe (1983), which pays homage to Broodthaers’ Pense-Bête (1964). But look closer. The cover stock has elements of text and colour seeping through, almost as if it were made of shredded books. The aptness and artistry of the cover design make The Book Maker’s Desire an object of desire in and of itself.
Davids, Betsy, and Jim Petrillo. “The Artist as Book Printer: Four Short Courses” in Artists’ Books: A Critical Anthology and Sourcebook, edited by Joan Lyons (Rochester, NY: Visual Studies Workshop Press, 1985), p. 160.
Lippard, Lucy. “New Artist’s Books” in Artists’ Books. A Critical Anthology and Sourcebook, edited by Joan Lyons (Rochester, NY: Visual Studies Workshop Press,1985), p. 53.
Mathews, Emily, and Sylvia Page. “Off the Shelf and Into the Gallery: Librarians on Spector”, Buzz Spector: Off the Shelf, Grunwald Gallery of Art, October 19 — November 16, 2012 (Bloomington, IN: Grunwald Gallery of Art, Indiana University, 2012), pp. 9-15.
Otten, Liam. “A sea of torn pages“, The Source, Washington University in St. Louis, 26 February 2010. Accessed 26 March 2020.
Perrault, John. “Some Thoughts on Books as Art” in Artists Books, Moore College of Art, 23 March – 20 April 1973, curated by Dianne Perry Vanderlip (Philadelphia, PA: Moore College of Art, 1973), p. 21.
Schlesinger, Kyle. “The Missing Book”, Buzz Spector: Off the Shelf, Grunwald Gallery of Art, October 19 — November 16, 2012 (Bloomington, IN: Grunwald Gallery of Art, Indiana University, 2012), pp. 17-25.
Spector, Buzz. “Going Over the Books” in The Book Maker’s Desire (Pasadena, CA: Umbrella Editions, 1995), p. 8.
Spector, Buzz. “Art Readings” in The Book Maker’s Desire (Pasadena, CA: Umbrella Editions, 1995), p. 13.
Spector, Buzz. “I stack things. I tear stuff up”, Buzz Spector: Shelf Life: selected works, Bruno David Gallery, January 22 — March 6, 2010 (Saint Louis, MO: Bruno David Gallery, 2010).
Where to go to compare and contrast the book art in Germano Celant’s pioneering “catalogue” of the Nigel Greenwood Gallery exhibition in London (1972) with that of the last half century?
Being a sort of small and portable catalogue and curator’s explanation for the gallery’s exhibition of ca. 300 works, Celant’s Book as Artwork is arranged chronologically and then alphabetically by artist. Presumably it was organized to match the exhibition’s organization (note the year 1967 in upper left of the photograph below and the distinctive Hidalgo cover, fifth from the left). With no photographs of the works, Book as Artwork gives no easily accessible visual sense of the 300 works in that exhibition. If we had that starting visual touchpoint, it would be easier to “place” the period or individual works in relation to book art from the 80’s onward.
Stephen Bury’s Artists’ Books: The Book as a Work of Art, 1963 – 2000 (2015) includes, by design, only a handful of the artists and works selected for the Celano/Greenwood exhibition.
Lucy Lippard’s Six Years: The dematerialization of the art object from 1966 to 1972 (1973, 1997) — a “bibliography into which are inserted a fragmented text, art works, documents, interviews, and symposia, arranged chronologically” — comes as close as one might hope in black-and-white print for a starting visual touchpoint. Lippard’s scope, however, ranges beyond book art, so the number illustrated limits systematic visual comparison and contrast with the book art of the ensuing decades.
Phaidon’s Artists Who Make Books(2017) provides good coverage and bridges the 1960s to the 21st century. The essays and descriptions bring the book art off the page and into the mind’s hands.
Best of all is Lynda Morris’s mini-memoir of her role in organizing the Celant/Greenwood exhibition.
Germano had sent Nigel [Greenwood] a wonderful, arty handwritten letter in pink capitals … on December 22, 1970:
DEAR PUBLISHER I AM PREPARING FOR A NEW INTERNATIONAL MAGAZINE A COMPLETE ANTHOLOGY OF BOOKS MADE DIRECTLY BY ARTISTS.
…Nigel had met Germano and had his telephone number in Genoa. I was sitting beside him when he phoned and proposed Book as Artwork exhibition for September 1972. Germano immediately agreed.
For sources of book art since the close of the Celant/Greenwood exhibition, we are spoilt for choice. Print and digital, image-rich aggregations of book art abound. We can return to the Phaidon and Bury books. We can turn to the well-illustrated print and online publications from the Centre for Fine Print Research at the University of Western England, online library collections such as the MassArt Library or Chicago’s School of the Art Institute, the websites of dealers such as Zucker Art Books displaying their wares, the dozens of websites for recurring book art fairs such as International Artist’s Books Triennial Vilnius (1997 – present) and CODEX International Book Fair (2007 – present) and community sites suchas Artist Books 3.0. In the future, the Getty Research Institute‘s processing of the Steven Leiber Basement archive should also yield a rich source of images of works by the artists selected for the Celant/Greenwood exhibition.
Present-day online access challenges Mallarmé’s dictum: ”Everything in the world exists to end up in a book.” Now it seems:
Everything in the world exists to end up on the web.
As far as that premise holds, this annotation and rearrangement of Celant’s bibliography — a “webliography” — offers an online starting point for connecting the book as artwork 1960/1972 with the book as artwork since. In providing some images of the works and links to images, the webliography offers anyone interested in book art the means to gain a more colored impression of the period’s book art. That the primary impression is still black and white underscores the impact of xerographic technology on artists then as well as that of conceptualism driven by text or photograph. A webliographic approach also offers the opportunity to link the book art of the Celant exhibition with book-oriented Web-art or Net-art such as that of Amaranth Borsuk, Taeyoon Choi, Gunnar Green, Johannes Heldén, Bernhard Hopfengärtner and many others referenced below.
The reorganization here of Celant’s and Morris’s list — by artist alphabetically then chronologically — makes it easier to see the curators’ tendencies in selection as well as the influence of practical factors. The curators’ selection is obviously more Western, less Eastern European and even less Middle Eastern and Asian. Individuals’ prodigality surely played a role in whom and what was included. As Morris’s essay in the Phaidon book reveals, the geographical proximity of works available to be chosen played a role; so, too, the influence of the then-contemporary art network played a role (Atkinson, Beuys, Celant, Dwan,Greenwood, Hansjorg Mayer, Walther König, Maenz, Siegelaub, Sperone and the many other personalities of the Art-Language, Arte Povera, Conceptualist and Fluxus movements); and even the size of suitcases and availability of transport for bringing the artwork into the UK played a role.
Generally the online links for the artists’/authors’ names lead to biographies, either in their official websites, Wikipedia or other news sources. Where an artist/author is listed multiple times, the links vary from instance to instance to provide a wider range of information about the individual and, in some cases (such as Dieter Rot’s), more images. The links behind the publishers’ names go to publishers’ websites or Wikipedia entries about them. The links that follow each entry resolve to images of the work, videos, audio, interviews or essays relevant to the work. For selected entries in Celant’s list, a compare/contrast takes the user to websites or works whose juxtaposition might shed light on the similarities or differences between the item in Celant’s list and book art of the subsequent decades.
The webliography also supports the haptically as well as digitally inclined. The links behind the titles of the works provide information on the nearest library location of the work (although not all titles could be located). Be sure to enter your own location and refresh the results. And when you visit, be sure to take a copy of Germano Celant’s little book, which, thanks to 6 Decades Books is possible by download and, thanks to online used-book sellers, can still be purchased in print.
Lole, Kevin; Smith, Paul. Handbook on Models. Coventry: Self-published, 1972. [Unable to locate a work of this title in WorldCat, but one with the title The Relativism of Emotion Handbook to the Model and same date of publication is described in Paul Robertson‘s “A Collection of Rare Art+ Language Books and Internal Documents – Many Unknown in Literature”, Gorebridge, Midlothian: Unoriginal Sins/Heart Fine Art, n.d.]
30 x 21cm, 50pp (printed recto only) plus printed card covers. Xerox inner pages as issued. The first and only edition of this theoretical work based on a physical model (electro-shock, photo beams and electronic buzzers) acting as metaphor for analogue, theoretical and representative models. Cover is very minority marked on the front and back cover has a faint diagonal crease else VG++. From the archive of David Rushton who believes only 10 or fewer of this book was published.
“30 x 21cm, 16pp (recto only). White card covers – with offset title. A text published by Bischofberger from a theoretical document written by Kevin Lole, Philip Pilkington, David Rushton and Peter Smith (formerly Analytical Art and by this time fully regarded as members of Art & Language) which applied Thomas Kuhn’s theory of paradigm shift to art (the original theory by Kuhn being a view that revolutions in scientific thought only occurred when sufficient contrary evidence to the prevailing orthodoxy had mounted up and the original hypothesis could no longer explain the physical evidence emerging from empirical studies). It is worth noting that at this time Bischofberger bought a great deal of Art + Language material from the group and published other documents by them including some of the group’s rarest publications – storing many of the more three-dimensional works for later resale. Bischofberger did not print the books himself – rather Art and Language arranged design and publication in Coventry (for free using the University’s resources) and David Rushton drove the books over in a camper van to Switzerland (breaking down just on the edge of the city due to running out of petrol and having little money left, Rushton coasted the last mile down hill on an empty tank).
The limitations of these series of books are usually placed at c. 200 but Rushton remembers taking far fewer than that with him and this Analytical Art book was in fact only produced in 50 copies taken to Zurich plus a few retained by the artists in the UK.
That said this is one of ONLY 5 copies which were numbered in roman numerals (this one being III/V) and signed by ALL of the four writers in pencil on the first title page.”]
“30 x 21cm, 28pp carbon copy pages and printed cover. This was one of ONLY four copies made and published by the group – two copies being signed by David Rushton and Peter [sic] Pilkington and created from original typed sheets and two copies remaining unsigned and created (as here) using the carbon copies from the originals. These latter two examples were regarded by the group as artist’s proofs of the book. This is the only copy of this book available for sale anywhere as from the original four prices: one is in Paul Maenz’s archive and another two copies are in the hands of private collectors (who purchased them from ourselves). This copy is signed by David Rushton and Philip Pilkington and has been stamped on the inside front cover with the official Art & Language Stamp and also designated in blue ink “Second Copy”. Fine estate and clearly rare.”]
The Studio Bibliografico Giorgio Maffei specializes in original texts and book art by twentieth century visual and literary avant-garde artists such Baldessari, Lewitt, Munari, Man Ray, Ruscha and Warhol among others. Recently the owner’s son – Giulio Maffei – “started making film as a side activity” and introduced a series of short animations “to put on the social networks and reach new potential customers”. An anonymous pair of hands displays a variety of the books and book art in stock.
But Giulio’s videos are not always the straightforward marketing effort intended. They provide an experience of book art or artists’ books that most of us will never hold or touch. And that may be Maffei’s point in his series “Le Vite dei Libri” (The Lives of Books) in which these usually glassed-off works are playfully handled, gently made fun of and still honored.
Some of the videos are derivative artworks in their own right in the same vein as Bruce Nauman’s Burning Small Fires, 1968. Nauman poked fun at Ed Ruscha’s Various Small Fires and Milk, 1964, by composing a book of photos recording the burning of a copy of Various Small Fires. Maffei’s Nauman-esque handling of Various Small Fires and Milk involves flash paper or its Photoshop equivalent. His celebration of Ruscha’s The Sunset Strip is still more endearing with its soundtrack and toy convertible. His cheeky animations of the pop-ups in Warhol’s Index (Book) and the ironically daring destruction of Papa Maffei’s copy of Some/Thing No.3 are even better. In the latter, the plastering of a Banksy-like mural with Warhol’s “Bomb Hanoi” stickers torn from the perforated cover is a sharp-edged example of the arch, reflective commentaries throughout Maffei’s videos.
Most of the films’ credits pay typographical homage to the work at hand, which is a nice self-deprecating and affectionate touch. At my last viewing, there were twenty-two works in the Lives series. They are listed below, but once you reach one on YouTube, the others follow. Giulio Maffei has also created a longer video catalogue for his father’s enterprise: Tra Libro e Oggetto (Between Book and Object). The Maffeis are a knowing team. The catalog title can be read as the beginning of a statement displayed on the cover.
BETWEEN BOOK AND OBJECT
The artists’ book, the multiple and the object
become an artwork
A statement that refers not only to the works in the catalog but to the video catalog itself and to the elder Maffei’s lifework of collecting, selling and writing about book art.