The New Manifesto of the NewLights Press (third iteration) (2017)

The New Manifesto of the NewLights Press (third iteration) (2017) Aaron Cohick
Booklet, saddle-stapled, risograph, letterpress/collagraph, and hand painting. H165.1 x W139.7 mm (closed), 20 pages. #000611, unlimited, iterative edition. Acquired from New Lights Press, 11 December 2020.
Photos: Books On Books Collection. Displayed with permission of the artist.

The New Manifesto of the NewLights Press (third iteration) has multiple starting points. Even in its first iteration, we have

• The book is a dangerously unstable object, always between, continuously opening. It is interstitial, occupying many planes at once.
• Digital technology has killed the book, finally.
• The book is an impossible thing — comprised entirely of edges and full of holes. It moves. It happens in between.
• Readers move through authors and books. Books move through readers and authors. Authors move through books and readers. They exist between each other’s pages. They only exist in between.
• The form of the book, the history of the book, and the processes involved in its production provide a foundation for rethinking and re-evaluating the dominant discourse(s) of contemporary art.
• The book … exemplifies a model that expands beyond form and content…. It is a field, whose axis points [form, content, production and reception] are always held in tension. In this model a piece or practice is a “zone of activity.”

Moreover, there are ten refinements on these starting points, touching on Julia Kristeva’s “intertextuality”, Roland Barthes’ “death of the author”, Michel Foucault’s “death of the book” and much more in the same vein. Each iteration even has diagram and footnotes, underscoring the academic nature of the starting points.

The New Manifesto of the Newlights Press (first iteration) (2009)

The second iteration emphasizes the starting points of physicality and more so the role of the reader:

• [The book] is shot through with sunlight, hooks, teeth. It blinds, catches, gnaws.
• From the book we gather the scraps of ourselves …
• [T]he reader is both a consumer and a producer.
• Our existence is a constant generating of text.
• A book read is a book alive — breathing, beating, shining and reverberating through its readers.

But the second iteration’s most important additional starting point is this:

• We find [books] participating more & more in the world of visual art. This is extremely dangerous, but also potentially revelatory.

The New Manifesto of the Newlights Press (second iteration) (2013)

By its third iteration, The New Manifesto‘s words been further refined as a combination of announcement, exposition, lyric and prayer. It soars beyond literary theories and finds birds of a closer feather among Ulises Carrión and Michalis Pichler.

The book is a dangerously unstable object // It is a series of edges // Once clustered and knotted // Now open and spreading // Now cutting and bending // Mostly // The book betrays // Mostly // The book howls // The book falls apart in the face of our anguish // In the face of our quiet // In the silence of our slipping // Mostly // It will also always be something else // That we did not // Can not yet // See // The book is a remarkable technology // It is a shimmering substance // It is a noise of the hands and thought // The book is perhaps now a dead thing // In the hands of the dead // So be it // We never mattered much anyway // Beyond our capacity to consume // Our capacity to labor // We are fuel // So be it // We remain in the dark // With these books // The original autonomous window technology that is us looking through // At // In // Against // With care // The book returns our labor to us //

If a new edition of Publishing Manifestos is ever issued, Cohick’s hortatory words should be considered. The words, however, cannot be considered alone. Over the three iterations, The New Manifesto — the only one in the collection and, therefore, the only one tangible for the visitor — has “participated more & more in the world of visual art”. Cohick’s use of the collagraphic technique increases. It adds painterliness to the booklets as well as a sense of depth and spatial play within the page, across the gutter and from recto to verso pages. In a series of online essays for the College Book Art Association, Cohick confirms the pleasure and intent here:

Collagraph is a well-known technique and is usually taught as part of introductory letterpress courses. It has an immediacy and fidelity that is very exciting—you can stick a leaf or other flat object to a block, print it, and get a decent image of that object. Unfortunately it usually stops there. Those flat objects are hard to push beyond that initial single-color print. Linoleum, photopolymer, wood and metal type, and to some extent woodcut are all made to be “neutral” printing surfaces—flat and smooth. Trying to get collagraph to be flat and smooth begs the question: why use collagraph at all? In collagraph the material that makes the plate is not neutral—the material is exactly the point. That embrace of material and its many, varied effects and marks is what moves collagraph closer to the direct markmaking of drawing/painting. It makes all of those “unacceptable” (or abject?) marks readily available. Relief collagraph printed with letterpress equipment can be a method of painting or drawing in multiple, with control as good as—if not better than, but also different from—the hand. “You’re doing it all wrong (Part 2)“

From the first iteration of the manifesto, black & white details of Jan Van Eyck’s The Arnolfini Marriage appear and are manipulated on the cover and throughout. Although they recede in the second iteration, they move strikingly to the fore in the third. Constantly alongside the Arnolfini details has been the ampersand, enlarged, reversed, in different colors, and present — almost ornamentally — within the text line. The increased visuality of the third iteration announces itself on the booklet’s cover and inside with the grainy enlarged detail of the mirror from The Arnolfini Marriage. What do the Arnolfini details signify? Although Van Eyck’s original itself is straightforwardly representational, its meanings are not always any clearer than that of its use in Cohick’s collage. With his slices of black (“a series of edges”) obscuring the image of the groom, perhaps Cohick is compounding obscurities to present “something else // That we did not // Can not yet // See”.

And what about the large overlapping ampersands in red and gray, systematically reversed and alternating in color? Are they emphasizing the “and so on and so on” of tradition in Cohick’s painterly printing technique? Are they alluding to the joining of hands in the marriage? Are they alluding to, and performing, a marriage of the book and visual art? On a verso page in the manifesto’s first iteration, he writes, “The form of the book, the history of the book, and the processes involved in its production provide a foundation for rethinking and re-evaluating the dominant discourse(s) of contemporary art.” On the facing recto page, the Arnolfini bride in reverse from the original extends her hand to a reversed ampersand.

In perhaps the most important enhancement of the third iteration’s visuality, Cohick’s full-blown typographic redesign of the alphabet occupies the visual foreground, middle ground and background. It is as if Cohick sets out to demonstrate Mallarmé’s proposition that the book is the “total expansion of the letter”. The first iteration’s completely legible Palatino, Arial and Placard Condensed typefaces used in the text line have yielded to what Cohick calls a “dislegible” font, which he often reverses, lays out as occasional “running sides” rather than “running heads”, and subjects increasingly to collagraphic layering. In his “You’re doing it all wrong” series, Cohick explains:

If “legible” and “illegible” are binary opposites, then the term “dislegible” is about looking at the space between those two poles. Dislegibility displaces, dislocates, deforms, and/or disrupts the process of reading, with the ultimate goal of making that process of reading (dis)legible to the reader. The dislegible can be read, but it resists closure or certainty. “You’re doing it all wrong (Part 1)“

Also contributing to dislegibility is the reversal of images, the ampersand and letters. More than that, the reversal reminds us of what is involved in letterpress production — the inked relief surface and its reversed image or letter to be transferred to paper. Always in tension with form, content and reception, production makes up the open field from which the artist’s book emerges. The third iteration exudes production’s physicality. A black saturated endleaf bleeds over onto a stark white sheet that faces a stamped title page, intensifying a feel of mechanical working. Letterforms behave as so much raw material — as if they were oil, acrylic, brick or mortar — to be re-seen from different angles, noted for more than one function and their text read for more than one meaning.

According to Cohick, “For art to thrive, form and content must be in a dynamic relationship… It must contain enough disruptions, ambiguities, and peculiarities to resist the deadly state of stable signification.” The iterations of The New Manifesto enact that statement.

Alphabet One: A Submanifesto of the NewLights Press (2017)

Alphabet One: A Submanifesto of the NewLights Press (2017)
Aaron Cohick
Booklet, center-stapled. Letterpress printed from woven collagraph blocks on newsprint. H165 x W140 mm, 28 pages. Acquired from the artist, 11 December 2020. Edition of 250, unnumbered.
Photos: Books On Books Collection, displayed with permission of the artist.

Alphabet One, “companion book to the third iteration of The New Manifesto of the NewLights Press”, presents Cohick’s “complete ‘noise’ alphabet, in order, in condensed and full form”. In The New Manifesto, Cohick has described the book as “a noise of the hands and thought”. Well then, being a book, Alphabet One demonstrates that the manifesto is the alphabet, and the alphabet is the manifesto, and “woven collagraph blocks” could hardly be less “a noise of hands and thought”. Lest those inferences seem strained, continue reading the passage Cohick reproduces from The New Manifesto immediately after the reference to the “complete ‘noise’ alphabet”:

This is not a utopian program // This is not an alphabet for saving the world // Such a thing is a dangerous lie // This is one possibility // Not a tool // But a movement-between // An object-between // A growing // Changing thing // Meant to do just that // It is about attention and its revitalization // It is about structure and our being in it //

A, B, C, D. Photos: Books On Books Collection.

W, X, Y, Z. Photos: Books On Books Collection.

It cannot be an accident that the “noise” alphabet’s letterforms arise from varyingly shaded bricks: rose, gray, reddish gray and reddish black. To left and right of each letter, the rose color dominates. A reddish gray bar tops and tails each letter. The color gray forms the “strokes” of each letter. Reddish black fills the counters. Extracting the signal from the noise of the alphabet or books does not come easily. This is intentional. Just as The New Manifesto says,

With these books // The original autonomous window technology that is us looking through // At // In // Against // With care // The book returns our labor to us //

Days Open Air (2016)

Days Open Air (2016)
Aaron Cohick
Booklet, center-stapled, H203 x W152, 12 pages. Edition of 100, of which this is #40. Acquired from the artist, 11 December 2020.
Photos: Books On Books Collection, displayed with artist’s permission.

Days Open Air is one of those books returning our labor to us that The New Manifesto announces. Cohick call it “an artists’ book/poem thing … an experiment: with our new Risograph, with the alphabet, with writing, with random numbers, and with noise.” Letterforms stretch. Words run sideways, they break in the middle across lines, even across pages.

Look-See (REAED) (2014)

Look-See (REAED) (2014)
Aaron Cohick
Print. H300 x W456 mm.
Photos: Books On Books Collection, displayed with artist’s permission.

More evocative of barcode stripes than bricks, the letterform strokes in this poem-print-poster stretch even more than in Days Open Air. Printed on a Vandercook 219 from vinyl and gesso collagraph blocks, the letterforms challenge us to “look” and “see”. An angle at the top right, two angles midway on the right and two counters condensed to small squares suffice to define the first letter — R. The letters E and A are more efficient, requiring only the placement of two counters each. Note how the textural effect of the gesso and letterpress printed collagraph on chipboard joins The New Manifesto‘s celebration of the physicality and noise of production.

In Cohick’s world, the book and art make, and should be perceived as, a “strange” continuity. His vision and embrace of the collagraph suggest a 21st century version of William Blake. He names his nearer contemporaries as Ken Campbell, Walter Hamady, Amos P. Kennedy, Jr., Karen Kunc, Emily McVarish, Dieter Roth and Nancy Spero. In the Books On Books Collection, those far and near can also be found in Eleonora Cumer, Raffaella della Olga and Geofroy Tory.

Further Reading

“Abecedaries I (in progress)“, Books On Books Collection, 31 March 2020.

Cohick, Aaron. “Notes toward the emergent book (Part 1)“. Book Art Theory, College Book Art Association. 1 July 2019. Accessed 14 May 2021.

Cohick, Aaron. “Notes toward the emergent book (Part 2)“. Book Art Theory, College Book Art Association. 15 July 2019. Accessed 14 May 2021.

Cohick, Aaron. “Notes toward the emergent book (Part 3)“. Book Art Theory, College Book Art Association. 1 August 2019. Accessed 14 May 2021.

Cohick, Aaron. “You’re doing it all wrong (Part 1)“. Book Art Theory, College Book Art Association. 15 September 2020. Accessed 15 May 2021.

Cohick, Aaron. “You’re doing it all wrong (Part 2)“. Book Art Theory, College Book Art Association. 1 October 2020. Accessed 15 May 2021.

Cohick, Aaron. “You’re doing it all wrong (Part 3)“. Book Art Theory, College Book Art Association. 15 October 2020. Accessed 15 May 2021.

Pichler, Michalis, ed. 2019. Publishing manifestos: an international anthology from artists and writers. Cambridge, MA: MIT Press.